Sukses di Indonesia, TikTok Mau Setop Proyek Live Streaming di Eropa dan AS

 Jakarta - Basis video pendek TikTok pernah merencanakan untuk melaunching service live streaming-nya di pasar Amerika Serikat dan Eropa. Khusus di Eropa, TikTok telah mengetes coba service streaming langsung ini semenjak tahun kemarin lewat kampanye multi-brand bertema On Tren. Slot Judi Online



Sayang, streaming langsung ini tidak hasilkan banyak pemirsa. Ujungnya, service ini tidak hasilkan jumlah pemasaran produk yang berarti. Karena hal itu, beberapa orang yang berperan serta dalam project streaming langsung TikTok itu menarik diri mereka dari kesertaan.

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TikTok awalnya merencanakan untuk mengeluarkan service streaming langsung itu di beberapa negara Eropa, dimulai dari Jerman, Prancis, Italia, dan Spanyol. TikTok bahkan juga ingin melaunching service ini di pasar Amerika Serikat tahun akhir ini.


Tetapi terakhir, TikTok justru menyebutkan sekarang ini cuma akan konsentrasi pada promo di pasar Inggris.


Mencuplik Gizchina, Jumat (8/7/2022), feature streaming langsung ini demikian meledak di beberapa pasar lain di Asia. Feature ini menjadi satu diantara usaha khusus untuk ByteDance, pembikin video, dan influencer.


Basis video pendek yang dipunyai ByteDance di Tiongkok, Douyin, demikian sukses karena service live streaming-nya. Service itu hasilkan beberapa keuntungan untuk retailter, pembikin content, dan untuk basis tersebut. Sayang hal sama tidak dapat terjadi di semua pasar tempat TikTok bekerja. Di AS misalkan, iklan disiarkan lewat iklan jaringan tv. Berbelanja lewat siaran TV interaktif juga demikian sukses di situ. Disamping itu di AS, semakin banyak pemakai beli produk lewat Instagram, TikTok, dan YouTube.


Karena mode berbelanja di sosial media semakin berkembang, basis digital jadi berkompetisi ketat untuk jadi tujuan khusus berbelanja customer.


Berkaitan TikTok dan sosial media yang lain, ada beberapa pemakai di penjuru dunia yang habiskan waktu dan uang di basis ini. Maka dari itu, bukanlah hal yang mengejutkan menyaksikan TikTok melakukan investasi dengan jumlah besar melangsungkan service streaming langsung.


Perusahaan sudah meningkatkan dan mengetes beragam feature pengalaman belanja lebih dari satu tahun. Sekarang, perusahaan sedang mengetes feature berbelanja TikTok di Indonesia.

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